The link-building aspect of online retail SEO will almost always be one of the most powerful. To develop an ethical and valuable link-building campaign, you’ll need a lot of patience and planning, but excellent connections aid in the growth of a website’s authority, resulting in increased trust from Google and better ranks.
Link building for eCommerce sites might be a fun way to get started since it allows you to be very creative and test out different strategies. Unfortunately, there is no step-by-step guide to building a successful link campaign; nevertheless, there are certain pointers that you may use to improve your chances of having a strong link profile.
Here are some tips from Niche Inbound – the link building experts!
1. Run an Active Blog
Running a blog is a fantastic method to increase your search engine optimization because it allows you to display your industry knowledge and rank additional pages, resulting in greater traffic. As a result, having an active blog will be beneficial to your eCommerce link-building effort as well.
Other webmasters will begin to recognize you and use your material as a source for their postings once you start to promote high-quality material. And, just like that, you’ve got a strong connection to your website. If you need a little boost with this approach, make sure you include excellent sources within your material; some webmasters may reciprocate the favour when the situation arises.
2. Put Together Insightful Roundups
If you enjoy reading industry insights or have discovered some fantastic pieces of content lately, include them in a weekly or monthly roundup. These roundups may be published on your blog and then distributed through email and social media. Simply notify the source that you’ve mentioned them, and if they’re feeling generous, they may repost the roundup for you.
3. Create Stunning Visual Content
Most readers would rather read an interesting article that is visually appealing, even if the content is wordy. We’ve all been there as a digital PR agency. With this in mind, give information about your goods in bits of content such as infographics and animations. If they had a good experience with it, visitors will be far more inclined to share the information.
4. Implement a FAQ Page
We’ve spoken about the importance of having a FAQ page for eCommerce websites before – but how does it benefit from a link perspective?
If you’ve done some background reading on your FAQ page, you’re halfway there. Simply utilise tools like Quora and Answer The Public to see what your audience wants answers to, then get started creating useful replies on your FAQ page. You have a better chance of being shared on forums if you can achieve a first-page ranking for a certain answer, or even win the jackpot with a highlighted snippet.